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20.11.2025
20.11.2025
Black Friday 2025 falls on November 28, but many companies and entrepreneurs start their promotional campaigns earlier by organizing Black Week(s). Their goal is to spread out shopping traffic over a longer period, increase visibility of their offer, and maximize sales throughout the holiday season. Attractive prices alone, however, are not enough to fully harness the potential of this period. It is also worth ensuring convenient and flexible payment options that make it easier for customers to complete their purchases and increase basket value. This is a good time to introduce solutions such as deferred or installment payments.
19.11.2025
19.11.2025
Responsible e-commerce 2025 is not just a trend, but a new operational standard for online stores. According to the latest report by the e-Chamber, consumers are increasingly expecting transparency, eco-friendliness, data security, and social responsibility. How can your e-business respond to this?
18.11.2025
18.11.2025
Can the combination of API, KPIs, and... chemistry be a recipe for business success? Absolutely! Together with Empik Group, we’re proving that strategic partnership is much more than just a "plug & play" technological integration.
18.11.2025
18.11.2025
Strategiczne partnerstwa w e-commerce to coś więcej niż tylko wymiana logo i wymiana faktur. To inwestycja w długofalowy rozwój, oparte na wspólnych celach, technologicznej integracji (API) i precyzyjnym monitorowaniu efektów (KPI). Chemia zespołów tylko wzmacnia ten układ, ale nie zastąpi realnych działań po obu stronach. W erze marketplace'ów, jak Empik czy Amazon, takie podejście staje się kluczowe dla przetrwania i wzrostu biznesu.
06.11.2025
06.11.2025
The e-Board of Directors initiative reveals the behind-the-scenes of modern management and marketing in e-commerce. Dorota Bachman's nomination in the Most Wanted in Marketing competition is not only an individual distinction but also a prime example of how industry events can influence sales strategies, leadership development, and the strengthening of the technological potential of SMEs.
04.11.2025
04.11.2025
Operating in cross-border e-commerce inevitably involves exposure to the foreign exchange market, which can often be unpredictable. Whether you run a store selling to Germany or distribute products overseas, you're subject to currency fluctuations. The solution from the start? The key to protecting your margins and ensuring stable revenue is implementing a currency hedging strategy.
03.11.2025
03.11.2025
The Women in E-Business Foundation is now accepting applications for the sixth edition of the prestigious TOP Women in E-Business 2026 program. It is one of the largest educational projects in Poland, offering comprehensive support for women in acquiring digital skills, mental development, and providing real business support.
30.10.2025
In the first quarter of 2025 alone, as many as 2.4 billion cashless transactions were made using payment cards. Their total value amounted to PLN 187.9 billion. The data shows that using debit or credit cards has become an integral part of everyday shopping.
29.10.2025
29.10.2025
Increasing team stability in e-commerce is one of the biggest challenges for SMEs in the era of growing competition and employee mobility. The answer lies in a strong company strategy, professional development, and engaging employees in the organization's mission.
28.10.2025
28.10.2025
BLIK recurring payments are a solution that enables the automatic payment of services, subscriptions, and memberships using the BLIK system. The service is available in three models, which differ in the way transactions are initiated and authorized. From the text below, you will learn how each mechanism works and in which situations each one is most effective.
22.10.2025
22.10.2025
Modern e-commerce proves that it is not only a profit-generating machine but also a key partner in relief efforts. The best example of this is the "United in Crisis" Gala organized by the To Proste Foundation and Mapuj Pomoc, which honored companies actively involved in providing support following the dramatic flood in September 2024.
13.10.2025
13.10.2025
Contactless payments are extremely popular today – according to data from the National Bank of Poland (NBP), in the first quarter of 2025, cashless transactions accounted for 95.7% of all payment card transactions. Find out how contactless payments work, how to hold your card to the terminal, and whether such payment methods are useful when shopping online.
07.10.2025
07.10.2025
Marketing and customer experience (CX) strategy are not the opposite of margin—in fact, well-thought-out investments in customer experience increase profitability, customer loyalty, and ultimately improve long-term margins.
29.09.2025
29.09.2025
Installment sales in e-commerce are becoming the standard rather than just an option. Thanks to solutions like Przelewy24 Installments, online stores can not only increase conversion rates and average cart value, but also build customer loyalty and improve cash flow.
26.09.2025
26.09.2025
Online shopping has become a daily routine for over 30 million Poles today. By 2025, as many as 78% of internet users declare that they shop online—and this is just the beginning of the digital revolution. What direction is e-commerce taking in Poland? What are the new customer expectations? What should an online seller know to compete effectively in both local and international markets?
24.09.2025
24.09.2025
Poznań, 22.09.2025 – We are proud to announce that Przelewy24, in collaboration with BetterPOS Sp. z o.o., has won the e-Commerce Polska Awards 2025 in the "Best B2C e-payment solution" category. This is the most important accolade for the B2C e-payments sector in Poland, awarded by an independent panel of e-commerce industry experts. The competition is organised by the Chamber of Electronic Economy, which brings together over 200 of the country's largest e-commerce entities.
24.09.2025
24.09.2025
As an entrepreneur operating in the e-commerce sector, you undoubtedly strive to optimize sales processes and maximize profits. However, the key to success lies not only in attracting customers but also in providing them with a smooth and satisfying shopping experience – from browsing the offer to finalizing the transaction. In this context, the Point of Sale system has also gained importance. But what exactly is it?
24.09.2025
24.09.2025
The Przelewy24 team was present at the 7th Retail Challenge Poland 2026 Forum – one of the most important B2B events for the modern retail sector in Poland. This is an excellent opportunity for us to share knowledge and discuss the trends shaping the future of the industry.
22.09.2025
22.09.2025
The law — specifically the Act of August 19, 2011, on Payment Services — outlines which data must be provided when making a transfer for the transaction to be valid. In practice, however, banks require information to accept the order that they are not necessarily obligated to verify. Pragmatism, on the other hand, makes it clear that entering the correct data is not just a formality, but a real safeguard against mistakes and financial loss.
22.09.2025
22.09.2025
Cross-border trade in e-commerce is no longer just a trend, but a necessity. The share of foreign sales in the Polish e-commerce market remains at a stable level of 18–20%, and experts predict that it may increase further within a year. A well-planned cross-border expansion presents a real opportunity for profit growth, gaining loyal customers, and diversifying sales channels.
19.09.2025
19.09.2025
We are extremely proud and excited because, together with BetterPOS Sp. z o.o., we won a prestigious award at the e-Commerce Polska Awards in the Best B2C e-payment solution category. This is a huge honor that confirms that combining technology with empathy makes sense and can change the world for the better.
15.09.2025
15.09.2025
In 2025, the logistical quality of customer service in e-commerce becomes as important as the price of the product. Delivery time, transparency of the purchasing process, and effective returns determine customers' purchasing decisions and their loyalty to brands.
15.09.2025
15.09.2025
Implementing SAP used to mean a multi-year project, million-dollar budgets, and considerable risk. Today, that myth has been replaced by affordable solutions based on the fit-to-standard approach and delivered as cloud-based ERP. Medium-sized companies can now carry out modular implementations, achieve rapid ROI, and benefit from process automation that, until recently, was reserved for international giants.
12.09.2025
12.09.2025
Rebranding means much more than just changing a logo – it is a strategic process that can transform the future of your online store. A well-planned consolidation of brands into a single, cohesive umbrella brand can increase recognition, simplify communication, and facilitate expansion into European markets.
11.09.2025
11.09.2025
An effective corporate newsletter begins where templates end. In an era of automation and information overload, building a lasting relationship with the customer requires a strategy based on value, aesthetics, and consistency. The best newsletters inspire, inform, and convert – which is why they demand a well-thought-out concept.
08.09.2025
08.09.2025
Project management in e-commerce in 2025 will rely more heavily on technologies such as artificial intelligence, automation, and data analytics. Changing work styles, the need for sustainability, and increasing consumer demands are driving the need for a new approach to project execution.
08.09.2025
08.09.2025
Przelewy24 Finance will now provide Polish e-commerce companies with financing amounts of up to PLN 1.2 million. Przelewy24, the largest online payment operator in Poland and part of the Nexi Group, together with Liberis – a global financial platform – have announced a partnership that expands the offering within the Przelewy24 Finance financial hub.
04.09.2025
04.09.2025
Creating an effective employee advocacy program is a way to build a credible employer brand, increase reach on social media, and engage current employees in the company’s growth. For SMEs operating in e-commerce, this can be a competitive advantage in the fight for talent and customers.
02.09.2025
02.09.2025
Dropshipping in 2025 continues to enjoy great popularity in e-commerce, mainly due to its low startup costs, operational flexibility, and the potential for rapid business scaling. However, due to increasing price competition as well as logistical and return management challenges, running a store under this model requires a strategic approach and the right tools.
01.09.2025
01.09.2025
In short? ChatGPT-5 sets a new standard for AI, the online advertising market in Poland is growing at an impressive pace, Digital Out-of-Home is gaining traction, and security and personal branding are becoming key topics in digital marketing.