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23.12.2025
23.12.2025
The holiday season is known for increased shopping activity, larger shopping carts, and time pressure. This affects not only customers but also sellers. A well-designed wishlist and mobile payments help organize shopping, control the budget, and close transactions more quickly. In this article, we explain how combining these features can effectively support conversion in e-commerce and meet consumers’ needs in December.
18.12.2025
18.12.2025
In this special pre-Christmas season, the teams of Przelewy24, Polskie ePłatności (Part of Nexi Group), and the Donateo Foundation have once again joined forces. Our cooperation goes beyond technology and modern payment solutions – it is, above all, a shared commitment to providing real help where it is needed the most.
18.12.2025
15.12.2025
15.12.2025
We are excited to announce the release of a new podcast episode, a must-listen for every modern salesperson. This time, we're diving into Omnichannel – a strategy that is crucial for gaining a competitive edge, especially after an intense sales period.
14.12.2025
14.12.2025
The omnichannel strategy in e-commerce involves integrating all sales channels—both online and offline—into a single, cohesive, and synergistic ecosystem, where the customer's shopping experience remains consistent regardless of where and how the transaction takes place.
12.12.2025
12.12.2025
E-commerce is a sector that never sleeps. To keep up with its dynamic changes, it's worth learning directly from practitioners. On our YouTube channel, Przelewy24_Official, we regularly publish inspiring conversations with experts who are shaping both Polish and global online commerce.
10.12.2025
10.12.2025
PaysafeCard is a type of prepaid payment card. What sets it apart from prepaid cards offered by banks is that it doesn't require having a bank account or providing personal data when making payments. You simply purchase the card and, when shopping online, enter a special code. The idea behind it is to offer a level of anonymity similar to paying with cash in a physical store. But how does it work in practice?
09.12.2025
09.12.2025
Never-ending promotions, discount codes valid only for today, seamless transitions from one sale season to another, loyalty points to use on your next purchase — the array of techniques designed to capture attention and trigger impulsive buying is extensive. And while many of these strategies streamline the shopping process, there are customers who feel overwhelmed by them. As a result, a conscious approach to shopping has become not just a trend, but a daily practice for them.
08.12.2025
08.12.2025
At Przelewy24, we believe that sports are not only about health, but also a great opportunity for integration and supporting noble causes. We confirmed this once again by participating in the 2025 Santa Run, which took place last Saturday in Poznań.
08.12.2025
05.12.2025
05.12.2025
In connection with information appearing in the public domain suggesting that Mr. Piotr Kurczewski – the sole shareholder of DC24 Alternatywna Spółka Inwestycyjna sp. z o.o. (“DC24”) – has influence over P24 Dotcard sp. z o.o. (“P24”) due to DC24’s shareholding in P24, we would like to clarify that this information is untrue.
04.12.2025
04.12.2025
04.12.2025
The upcoming holiday season is a time of increased activity in social initiatives. In this spirit, the Przelewy24 team, together with colleagues from Polskie ePłatności and the Donateo Foundation, has undertaken the mission of collecting and packing gifts for the beneficiaries of the Gajusz Foundation, which operates the "Palace" Inpatient Hospice in Łódź.
02.12.2025
02.12.2025
We are pleased to announce the release of a new, strategic episode of our podcast, in which we delve into the future of e-commerce and payments. It's a must-listen for every online store owner and manager looking to stay ahead of the competition.
02.12.2025
02.12.2025
Modern payment technologies, such as biometrics, Click2Pay, tokenization, and AI agents, are already transforming the way customers make online purchases. Integrating these solutions into e-commerce brings tangible benefits—from enhanced security and increased conversion rates to improved shopping experiences.
26.11.2025
26.11.2025
AGV robots, drones, automated shelving, order picking robots — without a doubt, logistics has undergone a true revolution in recent years. However, for the hardware in logistics centers to operate efficiently, a "brain" is still needed. Artificial intelligence fits perfectly into this role.
26.11.2025
26.11.2025
Nowy wywiad w Akademii Przelewy24 o strategii retencji talentów w e-commerce. W świecie dynamicznego rozwoju e-commerce, utrzymanie doświadczonych i zaangażowanych pracowników jest jednym z największych wyzwań dla liderów. Co zrobić, gdy pracownik, na którego mocno liczysz, chce odejść w poszukiwaniu nowych wyzwań? Odpowiedź na to pytanie znajdziecie w najnowszym wywiadzie z cyklu Akademia Przelewy24, dostępnym na kanale Przelewy24_Official.
25.11.2025
25.11.2025
Black Friday is no longer just a celebration of promotions. Today, Black Friday serves as a testing ground for advanced e-commerce tools such as artificial intelligence, personalization, buy now pay later solutions, and data-driven marketing strategies. More and more customers are shopping thoughtfully, and sellers in the SME sector must embrace technology to avoid falling behind.
24.11.2025
24.11.2025
A high product price can discourage purchases, but spreading the payment into several smaller parts makes the decision easier. Installment sales increase conversion rates and reduce the number of abandoned carts. And that's just the beginning of the list of its advantages.
24.11.2025
24.11.2025
Dorota Bachman, awarded Most Wanted in Marketing in the e-Board of Directors 2025 competition, is not only a recognized leader but also an inspiring example of how a strategic approach to marketing can drive the growth of e-commerce and the digital economy. Her work at Przelewy24 demonstrates how integrated marketing campaigns, technology, and a customer-centric focus can reshape the rules of the e-commerce game.
20.11.2025
20.11.2025
Black Friday 2025 falls on November 28, but many companies and entrepreneurs start their promotional campaigns earlier by organizing Black Week(s). Their goal is to spread out shopping traffic over a longer period, increase visibility of their offer, and maximize sales throughout the holiday season. Attractive prices alone, however, are not enough to fully harness the potential of this period. It is also worth ensuring convenient and flexible payment options that make it easier for customers to complete their purchases and increase basket value. This is a good time to introduce solutions such as deferred or installment payments.
19.11.2025
19.11.2025
Responsible e-commerce 2025 is not just a trend, but a new operational standard for online stores. According to the latest report by the e-Chamber, consumers are increasingly expecting transparency, eco-friendliness, data security, and social responsibility. How can your e-business respond to this?
18.11.2025
18.11.2025
Can the combination of API, KPIs, and... chemistry be a recipe for business success? Absolutely! Together with Empik Group, we’re proving that strategic partnership is much more than just a "plug & play" technological integration.
18.11.2025
18.11.2025
Strategiczne partnerstwa w e-commerce to coś więcej niż tylko wymiana logo i wymiana faktur. To inwestycja w długofalowy rozwój, oparte na wspólnych celach, technologicznej integracji (API) i precyzyjnym monitorowaniu efektów (KPI). Chemia zespołów tylko wzmacnia ten układ, ale nie zastąpi realnych działań po obu stronach. W erze marketplace'ów, jak Empik czy Amazon, takie podejście staje się kluczowe dla przetrwania i wzrostu biznesu.
06.11.2025
06.11.2025
The e-Board of Directors initiative reveals the behind-the-scenes of modern management and marketing in e-commerce. Dorota Bachman's nomination in the Most Wanted in Marketing competition is not only an individual distinction but also a prime example of how industry events can influence sales strategies, leadership development, and the strengthening of the technological potential of SMEs.
04.11.2025
04.11.2025
Operating in cross-border e-commerce inevitably involves exposure to the foreign exchange market, which can often be unpredictable. Whether you run a store selling to Germany or distribute products overseas, you're subject to currency fluctuations. The solution from the start? The key to protecting your margins and ensuring stable revenue is implementing a currency hedging strategy.
03.11.2025
03.11.2025
The Women in E-Business Foundation is now accepting applications for the sixth edition of the prestigious TOP Women in E-Business 2026 program. It is one of the largest educational projects in Poland, offering comprehensive support for women in acquiring digital skills, mental development, and providing real business support.
30.10.2025
In the first quarter of 2025 alone, as many as 2.4 billion cashless transactions were made using payment cards. Their total value amounted to PLN 187.9 billion. The data shows that using debit or credit cards has become an integral part of everyday shopping.
29.10.2025
29.10.2025
Increasing team stability in e-commerce is one of the biggest challenges for SMEs in the era of growing competition and employee mobility. The answer lies in a strong company strategy, professional development, and engaging employees in the organization's mission.
28.10.2025
28.10.2025
BLIK recurring payments are a solution that enables the automatic payment of services, subscriptions, and memberships using the BLIK system. The service is available in three models, which differ in the way transactions are initiated and authorized. From the text below, you will learn how each mechanism works and in which situations each one is most effective.
22.10.2025
22.10.2025
Modern e-commerce proves that it is not only a profit-generating machine but also a key partner in relief efforts. The best example of this is the "United in Crisis" Gala organized by the To Proste Foundation and Mapuj Pomoc, which honored companies actively involved in providing support following the dramatic flood in September 2024.
13.10.2025
13.10.2025
Contactless payments are extremely popular today – according to data from the National Bank of Poland (NBP), in the first quarter of 2025, cashless transactions accounted for 95.7% of all payment card transactions. Find out how contactless payments work, how to hold your card to the terminal, and whether such payment methods are useful when shopping online.
08.10.2025
08.10.2025
Przelewy24 recently reached a historic milestone: precisely at 22:52:36 on October 7, 2025, the four-billionth transaction was recorded. Although its value was only 15 PLN, the symbolic significance of this moment for the Polish fintech sector and the entire online payments industry cannot be overstated.
07.10.2025
07.10.2025
Marketing and customer experience (CX) strategy are not the opposite of margin—in fact, well-thought-out investments in customer experience increase profitability, customer loyalty, and ultimately improve long-term margins.