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29.09.2025
29.09.2025
Installment sales in e-commerce are becoming the standard rather than just an option. Thanks to solutions like Przelewy24 Installments, online stores can not only increase conversion rates and average cart value, but also build customer loyalty and improve cash flow.
26.09.2025
26.09.2025
Online shopping has become a daily routine for over 30 million Poles today. By 2025, as many as 78% of internet users declare that they shop online—and this is just the beginning of the digital revolution. What direction is e-commerce taking in Poland? What are the new customer expectations? What should an online seller know to compete effectively in both local and international markets?
24.09.2025
24.09.2025
Poznań, 22.09.2025 – We are proud to announce that Przelewy24, in collaboration with BetterPOS Sp. z o.o., has won the e-Commerce Polska Awards 2025 in the "Best B2C e-payment solution" category. This is the most important accolade for the B2C e-payments sector in Poland, awarded by an independent panel of e-commerce industry experts. The competition is organised by the Chamber of Electronic Economy, which brings together over 200 of the country's largest e-commerce entities.
24.09.2025
24.09.2025
As an entrepreneur operating in the e-commerce sector, you undoubtedly strive to optimize sales processes and maximize profits. However, the key to success lies not only in attracting customers but also in providing them with a smooth and satisfying shopping experience – from browsing the offer to finalizing the transaction. In this context, the Point of Sale system has also gained importance. But what exactly is it?
24.09.2025
24.09.2025
The Przelewy24 team was present at the 7th Retail Challenge Poland 2026 Forum – one of the most important B2B events for the modern retail sector in Poland. This is an excellent opportunity for us to share knowledge and discuss the trends shaping the future of the industry.
22.09.2025
22.09.2025
The law — specifically the Act of August 19, 2011, on Payment Services — outlines which data must be provided when making a transfer for the transaction to be valid. In practice, however, banks require information to accept the order that they are not necessarily obligated to verify. Pragmatism, on the other hand, makes it clear that entering the correct data is not just a formality, but a real safeguard against mistakes and financial loss.
22.09.2025
22.09.2025
Cross-border trade in e-commerce is no longer just a trend, but a necessity. The share of foreign sales in the Polish e-commerce market remains at a stable level of 18–20%, and experts predict that it may increase further within a year. A well-planned cross-border expansion presents a real opportunity for profit growth, gaining loyal customers, and diversifying sales channels.
19.09.2025
19.09.2025
We are extremely proud and excited because, together with BetterPOS Sp. z o.o., we won a prestigious award at the e-Commerce Polska Awards in the Best B2C e-payment solution category. This is a huge honor that confirms that combining technology with empathy makes sense and can change the world for the better.
15.09.2025
15.09.2025
In 2025, the logistical quality of customer service in e-commerce becomes as important as the price of the product. Delivery time, transparency of the purchasing process, and effective returns determine customers' purchasing decisions and their loyalty to brands.
15.09.2025
15.09.2025
Implementing SAP used to mean a multi-year project, million-dollar budgets, and considerable risk. Today, that myth has been replaced by affordable solutions based on the fit-to-standard approach and delivered as cloud-based ERP. Medium-sized companies can now carry out modular implementations, achieve rapid ROI, and benefit from process automation that, until recently, was reserved for international giants.
12.09.2025
12.09.2025
Rebranding means much more than just changing a logo – it is a strategic process that can transform the future of your online store. A well-planned consolidation of brands into a single, cohesive umbrella brand can increase recognition, simplify communication, and facilitate expansion into European markets.
11.09.2025
11.09.2025
An effective corporate newsletter begins where templates end. In an era of automation and information overload, building a lasting relationship with the customer requires a strategy based on value, aesthetics, and consistency. The best newsletters inspire, inform, and convert – which is why they demand a well-thought-out concept.
08.09.2025
08.09.2025
Project management in e-commerce in 2025 will rely more heavily on technologies such as artificial intelligence, automation, and data analytics. Changing work styles, the need for sustainability, and increasing consumer demands are driving the need for a new approach to project execution.
08.09.2025
08.09.2025
Przelewy24 Finance will now provide Polish e-commerce companies with financing amounts of up to PLN 1.2 million. Przelewy24, the largest online payment operator in Poland and part of the Nexi Group, together with Liberis – a global financial platform – have announced a partnership that expands the offering within the Przelewy24 Finance financial hub.
04.09.2025
04.09.2025
Creating an effective employee advocacy program is a way to build a credible employer brand, increase reach on social media, and engage current employees in the company’s growth. For SMEs operating in e-commerce, this can be a competitive advantage in the fight for talent and customers.
02.09.2025
02.09.2025
Dropshipping in 2025 continues to enjoy great popularity in e-commerce, mainly due to its low startup costs, operational flexibility, and the potential for rapid business scaling. However, due to increasing price competition as well as logistical and return management challenges, running a store under this model requires a strategic approach and the right tools.
01.09.2025
01.09.2025
In short? ChatGPT-5 sets a new standard for AI, the online advertising market in Poland is growing at an impressive pace, Digital Out-of-Home is gaining traction, and security and personal branding are becoming key topics in digital marketing.
29.08.2025
29.08.2025
ROAS shows how much revenue you generate from advertising. But does it really reflect how much you’re earning? Not always. That’s why more and more e-commerce sellers are switching to POAS – a metric that takes into account not only revenue, but most importantly, profit.
28.08.2025
28.08.2025
W e-commerce, umiejętności miękkie i podstawowe — takie jak komunikacja, praca zespołowa, rozwiązywanie problemów i adaptacyjność — są dziś równie ważne jak kompetencje techniczne. To one decydują o tym, jak szybko Twój zespół reaguje na zmiany, rozwija się i skutecznie współpracuje.
27.08.2025
27.08.2025
Meta has released a new set of advertising tools for Facebook and Instagram, designed for e-commerce sellers who want to optimize their results during the holiday season. The key new features are advanced Advantage+ capabilities, catalog ads enhanced with creator recommendations, and AI-powered functions for campaign automation and scaling.
27.08.2025
27.08.2025
The share of online sales in total retail sales in Poland has been declining for several months. Is this a sign of stagnation in the e-commerce industry, or just an apparent drop heralding deeper changes? The answer is: e-commerce hasn't slowed down – it's transforming. The digitalization of commerce is entering a new phase, and the pace of change now depends on the quality of the shopping experience, personalization, and efficiency of logistics.
26.08.2025
26.08.2025
What really connects a restaurateur closing a business and e-commerce? How has the pandemic forever changed our shopping habits and what really distinguishes a marketplace from an online store? We answer these and other questions in the latest episode of the "Przecommerce" podcast. Our guest is Tomasz Runowicz, the founder of the mohi.to company and a specialist in e-commerce, digitalization, and technology.
25.08.2025
23.08.2025
23.08.2025
To properly plan a marketing campaign from a tax perspective, an e-commerce seller must, at the planning stage, determine the form of the promotion, the status of the participants, the prize-awarding mechanism, and the type of reward. Each of these elements is significant for the organizer's costs, tax obligations, and legal risk.
22.08.2025
22.08.2025
Good customer service in e-commerce is not an extra – it’s the foundation of success today. Customers expect fast, effective, and personalized communication, along with integration with modern technologies. If your online store doesn't provide this, you may be losing not only customers but also your reputation.
21.08.2025
21.08.2025
LinkedIn Ads is an effective tool for acquiring clients in the B2B model—as long as you properly implement your marketing strategy, targeting, and build a consistent sales funnel. A successful ad campaign on LinkedIn can lead to the generation of valuable leads, but it requires an advanced approach and a solid understanding of the platform's nuances.
19.08.2025
19.08.2025
Choosing the right WordPress hosting is crucial for the performance of an online store, data security, user experience, and search engine rankings. Good hosting should offer high performance, advanced security, server locations tailored to the target market, and support for e-commerce tools.
19.08.2025
19.08.2025
In July 2025, a noticeable seasonal shift in advertiser activity within the Meta ecosystem significantly affected brand visibility and the effectiveness of e-commerce promotional campaigns. While many large companies reduced their efforts, some—like Temu and Revolut—used the holiday season to gain an advantage.
13.08.2025
13.08.2025
For years, banks required the first transaction with a new payment card to be made in a physical store and confirmed with a PIN. Often, the PIN had to be set up beforehand by calling the bank's helpline. Modern electronic banking has simplified this process.
12.08.2025
12.08.2025
We are pleased to invite you to a new, special episode of the "Prze-commerce" podcast, where we will dive into the world of one of the most powerful e-commerce platforms on the market—Magento. Our latest episode is titled "🚀 Your Store on Magento: From Idea to Full Automation" and will provide you with a solid dose of knowledge that will help you take your business to the next level.
08.08.2025
08.08.2025
In 2025, SEO still works, but its effectiveness depends on its integration with artificial intelligence technologies and a new approach to content creation, UX, and visibility strategies. AI will not replace SEO—it's just changing the rules.
07.08.2025
07.08.2025
Effective content on LinkedIn isn't just the art of writing; it's a strategy based on data, emotion, and authenticity. If you want to make your profile stand out, build a strong brand, and acquire clients, you've come to the right place.
06.08.2025
06.08.2025
The waiting time for a transfer from a buyer depends on several factors – the payment does not always appear on the seller's account immediately after a purchase is made. Find out how long a transfer from the same bank takes, when transfers from other banks arrive, learn about bank session hours, and discover how to receive funds just a few seconds after selling a product or service.
29.07.2025
29.07.2025
Nowy raport „E-commerce 2024 – Polska” pokazuje wyraźnie: klienci oczekują dziś więcej niż wygody. Liczy się doświadczenie zakupowe, a jego kluczowym elementem są płatności – szybkie, bezpieczne, intuicyjne i… niemal niewidoczne.
22.07.2025
22.07.2025
We are pleased to announce that the second part of the podcast with Bartek Bilicki, dedicated to the use of artificial intelligence in e-commerce, is now available on our "Przelewy24_Official" channel. In this episode, Patryk Harasimowicz and Bartek Bilicki continue their fascinating conversation, delving into the practical applications of AI, tools for workflow automation, and the future of the industry in the face of dynamic technological development.
21.07.2025
21.07.2025
Customers browse your offer, add products to their cart, and then leave the page? Don't worry – there's a way to win them back. Find out what retargeting is and how it helps increase engagement with customers who haven't finalized their purchases.
21.07.2025
21.07.2025
We're thrilled to announce the launch of the Przelewy24 Installments payment module on the Shopify platform. This is a significant step forward in the development of Polish e-commerce, opening up new opportunities for both sellers and buyers.
15.07.2025
15.07.2025
We have great news for all e-commerce and new technology enthusiasts! A new, exciting episode of the PRZEcommerce podcast, titled "How to Increase Sales with A.I.," has just been released on the Przelewy24_Official YouTube channel. This time, Patryk Harasimowicz hosts, and his guest is Bartek Bielicki from Evernext.pl – a specialist who perfectly blends the world of technology with business strategies.
13.07.2025
13.07.2025
We are thrilled to announce that our payment plugin is now fully compatible with the latest version of the e-commerce platform – WooCommerce 10! This means that all WooCommerce users, whether using version 10 or the earlier 9.X, can continue to enjoy secure, fast, and convenient online payments thanks to Przelewy24.
10.07.2025
10.07.2025
The launch of TikTok Shop in Poland could revolutionize the local e-commerce market, especially among micro-brands and companies operating in the beauty, fashion, and lifestyle industries. However, it is not an alternative to traditional e-commerce, but rather a new pillar of the growing social commerce segment.
08.07.2025
08.07.2025
Przelewy24_Official presents the latest podcast episode, dedicated to the strategic aspects of increasing conversion in the e-commerce sector. In the podcast "The Holy Grail of E-commerce, or How to Increase Conversion in an E-shop?" key elements influencing the effectiveness of online sales processes were analyzed.
01.07.2025
01.07.2025
In today's digital world, where data is currency and cyber threats are evolving at an alarming rate, the issue of information security has become an absolute priority for every organization, especially in the payment industry. At Przelewy24, we understand this responsibility perfectly and inform you that, as PayPro SA, we have successfully passed the audit and obtained the updated ISO/IEC 27001:2022 certificate for our Information Security Management System.
01.07.2025
01.07.2025
98 iconic Fiat 126p cars set off from the Palace of Culture and Science in Warsaw to take part in an extraordinary, charitable project – the Grand Maluch Expedition. Among them was also a Maluch with the team from the Donateo Foundation, Pep, and Przelewy24, supporting an ambitious fundraising effort for children injured in road accidents.