5 Pillars of a Sustainable E-commerce Partnership. How to Avoid the “Go Live Day” Trap?

Published: October 8, 2025 | Last updated: October 8, 2025

An effective e-commerce partnership doesn't begin with the phrase “Go Live Day” and a joint LinkedIn post. It starts much earlier – with strategy, people, and technology. The question is: is your company ready to build it on solid foundations?

  • Only 20% of business partnerships remain active one year after implementation. The key is preparation before “Go Live Day.”
  • An effective partnership strategy must include clearly defined goals (KPIs), a communication structure, and a joint development timeline.
  • Technology (API, integrations) is a tool for collaboration, not a goal in itself — it needs people, teams, and processes to function.
  • Empik and other platforms show that long-term growth is only possible through shared learning and value creation after “Go Live Day.”