XX E-commerce Poland Expo Targi eHandlu – an onsite event for the e-commerce industry will take place on October 20 in Warsaw. The agenda of the event is decided by a competition. We encourage you to vote for "How online payments can affect conversion in an online shop" – a presentation in the Fintech/Payments category by Jacek Kinecki, Przelewy24 CCO.
You can vote here until September 22. To vote you must have a LinkedIn account. After registration, each participant will be able to cast 6 votes, one in each category.
What will the Przelewy24 presentation be about?
When asked what payments should be like, customers of online stores answer unanimously: fast and convenient. Missing the preferred payment method is one of the most common reasons why customers abandon shopping carts and do not complete transactions. However, does the introduction of Poles' favourite payment methods guarantee sales success?
The presentation covers:
- Modern payment methods as a sales booster
- Deferred payments and e-instalments – increase the value of the cart and increase conversion
- When and how to present payment options in an online store so that it translates into increased value of the shopping cart?
- Is a wide selection of payment methods implementable only in large online stores?
- UX for mobile users – things to remember to increase conversion among shoppers on smartphones.
The speech will be conducted in Polish.
