We invite you to read the most recent publication of the Chamber of Digital Economy devoted to omnichannel shopping, and in particular the two chapters on payment methods and deferred payments, respectively.
The report was prepared by Mobile Institute based on the survey carried out in April 2023 on a representative sample of Polish Internet users.
Points to remember
- the most popular online payment methods are BLIK (35%) and fast transfer (35%);;
- 67% of Internet users know what deferred payments are, and 38% have already used this form of payment;
- 7 out of 10 consumers declare that their online shopping carts are the same or higher than in brick and mortar shops;
- 85% of online user respondents have shopped on the Internet within the past 6 months;
- this year, the category of food products has joined the group of the most popular e-commerce categories (fashion, home furnishings and cosmetics);
The report also includes an expert article by Magdalena Grablewska, Head of Marketing at Przelewy24.
The abridged version of the publication is available here (in Polish only).
The unabridged report is available to members of the e-Chamber.
