Hi, e-commerce enthusiasts. We are pleased to invite you to a new, special episode of the "Prze-commerce" podcast, where we will delve into the world of one of the most powerful e-commerce platforms on the market - Magento. Our latest episode is titled "🚀 Your Store on Magento: From Idea to Full Automation" and will provide you with a solid dose of knowledge that will help you take your business to the next level.
Magento - a powerful tool that requires an expert hand
Magento is an open-source system, which means it gives store owners full control over the code and a flexibility that is lacking in SaaS platforms. It is this flexibility that allows for the implementation of custom solutions that can revolutionize a business. Radosław Toczek, a Magento expert and CEO of Clawrock, emphasizes that almost anything can be implemented on this platform, with the only limitations being "imagination and budget". In the episode, you will learn why Magento works best for stores with complex business logic, and that trying to implement it on your own, without the right knowledge, can lead to frustration and costly mistakes.
How Magento changes business? The success story of Diet od Brokuła
In our podcast, we don't limit ourselves to theory. Michał Bzowy and Radosław Toczek discuss the fascinating case of the company Diet od Brokuła, which achieved spectacular results thanks to the implementation of Magento. The transition to the new platform was necessary because the old system could no longer cope with the growing number of orders. After the implementation of Magento, the store was able to process "in fact, 100% more orders", which shows the enormous potential for automation and scalability that the platform offers.
Increase conversion and customer satisfaction with Przelewy24
A key element of any e-commerce store is payments. In the episode, we discuss in detail the new Przelewy24 module for Magento, which offers a wide range of options - from Blik, through instant transfers, payment cards, to Apple Pay and Google Pay. Most importantly, this module works within the store, which shortens the payment process and increases customer comfort. It is worth paying attention to installments, which, with proper implementation, can increase sales conversion by up to 45%, and the value of the basket by 70%.
What else is in the episode?
- Magento Marketplace
Find out why this is the true power of the platform and how to use thousands of additional modules. - Choosing suppliers
What are the differences between choosing modules and the platform and why it is worth choosing proven partners. - Step-by-step implementation
We will explain the installation process, from server selection to configuration.
Watch the full episode to learn how to fully leverage the power of Magento and increase your store's sales.
Table of contents:
- 0:00 - Did you know that implementing Magento can increase the number of orders by 100%
- 1:01 - Who are Michał Bzowy from Przelewy24 and Radosław Toczek from Cloud Rock, and why is it worth listening to their conversation?
- 2:38 - What makes Magento such a flexible, open-source e-commerce system, and does that mean it's easy to use?
- 8:15 - Is Magento the platform for you, or is it rather for companies with complex business logic and a large budget?
- 11:16 - What unusual sales models, beyond standard e-commerce, can be implemented on Magento?
- 13:33 - What does the Magento implementation process look like, from server selection to installation, and is it a task for everyone?
- 17:50 - Why is it worth using a professional company for Magento implementation instead of doing it yourself?
- 22:25 - What is the Magento Marketplace and how to use it to extend your store's functionality?
- 28:06 - How can the Przelewy24 module in Magento, with Blik and installments, increase your conversion by up to 45%?
- 34:06 - What case study shows that Magento implementation can automate processes and increase the number of orders by 100%?
Watch the podcast: 🚀 Your Store on Magento: From Idea to Full Automation I Prze-commerce S02 E04
Full transcription:
Radosław Toczek: After switching to Magento, the client could in fact process 100% more orders.
Michał Bzowy: Hello, we welcome everyone to the video podcast of our PrzeCommerce channel, where we will talk about how to sell online effectively and how to manage sales and promote your offer and products in online sales. The reason for this conversation is the appearance of a new Przelewy24 module for the Magento platform, which was recently released. During this meeting, you will have the opportunity to learn not only how to effectively increase sales in your stores, but also how to properly launch a store, how to launch a store from the very beginning. You will also hear about what functionalities in the Przelewy24 module can help you increase conversion. You will also find out what Magento itself is and how best to use this platform for sales. My name is Michał Bzowy. I have been a member of the e-commerce community for 20 years. I am involved in payments. I am a co-founder and currently the CIO of a company that operates the Przelewy24 system. It is the largest e-commerce platform in Poland, handling payments for the largest systems. You have probably had the opportunity to use it when doing your daily shopping. My guest today is Radosław Toczek, CEO of Clawrock, a company that is an expert in implementing the Magento platform. Magento is one of the platforms available on the market. As an expert and a person who has been in this ecosystem for a long time, we will have the opportunity to exchange experiences on how to conduct online sales using this platform. So, welcome, Radek. Thank you very much for accepting and agreeing to appear on our show. Radosław Toczek: Hello. Yes, we have been implementing Magento for over 10 years, so quite a few projects have been created. Maybe I'll start with what Magento is. It's actually an open-source system on which you can set up your store in a relatively easy way. It is one of the most popular systems when it comes to e-commerce. And in fact, one of the most flexible. It allows you to set up several stores that can be in different languages, in different currencies. These stores can have completely different products, but the products can be combined. Categories can also be the same in different stores or separate. So it is a very flexible system, which means that it is not necessarily easy to implement. Michał Bzowy: We'll get to the technical details in a moment, but I have another introductory point, because before I prepared for the show, I also looked through your business card on the web, who you are and how you represent yourself on social media. I see that your passion is promoting the culture of UX and e-commerce sales functionality in general. Where did this come from? Is it your passion, or have you set yourself the mission to spread this information? Because I have seen that both your LinkedIn and other social media, but for example the Cloud Rock blog, where you publish various articles, are a mine of knowledge where you can find a lot of information. You will find a link to it below in the description. But where did this passion for boosting the performance of stores come from? Radosław Toczek: Yes, well, it came from the fact that at the beginning I started writing and my team also started writing to organize this knowledge, to be able to convey it more easily and share a link when we talk about some specific examples and problems. Another driving force for us to post these blogs is the stores where I see a nice ad, and then I go to the store and I see a lack of basic elements, whether in the UX layout or in some configuration. If I know that it's a Magento store and that something can be done better, or if I see basic SEO errors, it also helps us find topics for our blog. And thanks to this, we show such places where this potential customer can improve their store. It's very general, more like a sneak peek: "Look at this, look at this, look at that" rather than going into great detail. But someone who reads our article will always be able to expand their knowledge. We also try to keep up to date with various trends and regulations introduced by our beloved union, so we try to describe them. Sometimes a more technical article comes along, so programmers can also benefit from it. Also UX specialists, when we go into more detail about what, where and how to place things on the page to sell better. Michał Bzowy: Yes, because I also saw that it is very good material not only for the Magento community, because Magento appears everywhere there, but it is actually a guide for everyone who runs a store, what to improve, from basic things, as you say, to more complex ones, so that the UX and the customer's experience are better. But we'll talk about UX in the next episode, and I think there will be another opportunity to delve deeper into this topic. When we started our adventure with Przelewy24, I remember that the first such natural form of integration was direct integration. We exposed the API for our merchants, and they had to be the initiator of the connection and integration of the Przelewy24 system directly into their store. At that time, mainly stores were created that were, well, built by students and such, let's say, first steps. Then, like mushrooms after the rain, various platforms began to appear. I remember that the first one I integrated was osCommerce, I don't know if it still works today, but that was eCommerce, then there were a few others. And in fact, at some point we came across Magento, and it was probably the first really decent, solid framework. It was already a challenge to integrate it, due to the fact that it really had such a, well, such a modern development. It was not a collection of open-source code, but it was nicely built, divided into modules. Maybe let's start with this, you started talking a bit at the beginning about what Magento itself is. Could we just briefly explain to our listeners what we can use it for? Is it a store for everyone, or is it for a more specific target group? How would you recommend this platform? Radosław Toczek: Definitely not for everyone. Rather for stores that have some budget for development, also have a team of developers or want to outsource it. It is rather a system for stores that have more complicated business logic, whether pre-sales or post-sales. They have more systems that need to be integrated, and these systems have different data types, different data transmission. This is when Magento works best, because Magento is very flexible. Because of this, it is also quite difficult to develop if you don't know it, and prone to errors if someone writes something too quickly. That's why I would rather recommend Magento for someone who has a slightly larger e-commerce. Or if they have a small e-commerce, but have plans for development, they should consider Magento, because it's nice to quickly set up a store in SaaS, a proof of concept. Only later does a problem arise when you need to add some dedicated function, someone has come up with something, we want to do something cool, it turns out that you have to wait not a day or two, but rather a month. Or at all, if someone is too small. Michał Bzowy: I remember that we once had such a client. This was the very beginning, still the wild west of Polish e-commerce. We had a client who provided the platform for some really ridiculous money. And it was ridiculous money in the amount of PLN 300 per year. There were no subscription models back then, so I can even believe it was PLN 300 per year. But zero support. And when customers wanted something, they called us, because for example there were some problems with payments, with something. We had a problem getting in touch with this company. And at the end, when we managed to call this respectable gentleman, it turned out that the gentleman had such a business policy that he sells it cheaply, but people cannot expect anything in return from him. And this is the difference. Of course, we are already further along and the platforms that exist today provide much greater value and support, they care about their reputation more than they did then, but it's as you say. If we want something simple, we can set up a store on Shoper or PrestaShop. But if we want something more, well, what's more? How do you see it in general, when it comes to sales models? Is Magento only suitable for typical sales, where I sell products, display products, have a typical product offer, I don't know, books, shoes, clothes? Is there still room for some subscription model, for some other sales models, or is this platform more focused on typical e-commerce? Radosław Toczek: In fact, we are limited by imagination and budget, because not everything is profitable. We have done both subscription models and models that can be called semi-subscription, where someone bought something only two or three times, repeated the purchase and it was delivered in some packages. We also implemented our largest current client, namely Diet od Brokuła. This is catering, a store, a diet sales, but in fact, underneath, this diet sales is only the beginning, everything that is the core of this business is underneath. Michał Bzowy: Let's talk about implementations. Radosław Toczek: So you can implement a lot. The most important thing is to state your business needs, to agree with someone who has cut their teeth on Magento, what can be done, what can't be done, what is profitable, what can be done a little differently. And then you can make a conscious decision whether it is worth going in the direction of Magento, whether it is worth building a specific functionality, and which one can be better abandoned, or done differently. Michał Bzowy: Due to the fact that this podcast is for beginners, but also intermediate people, could you briefly, in just a few sentences, explain to us so that we don't go too deep into technical details again. I have a business idea, I would like to set up a store on Magento. How to start? Let's start with a path from scratch. I would like to set up a store, I'm listening to this about Magento, I decide: "Man, a great platform, maybe I'll actually use it in my business". I have products, I have descriptions, but we'll get to the description later, but we have data about the product, I have warehouses and I would like to start selling it online. And now, how to set up Magento from a technical side, how would you touch on the technology, from choosing a hosting or server, step by step, until launching such a store skeleton, let's say? Radosław Toczek: Yes, Magento is a little more complicated, I'll keep coming back to that, because it's not a light system, but it's not so heavy that, well, it's been around for a good few years, so that's proof, proof that you can work on it for a long time. You have to start with servers, of course, preferably a dedicated server or a cloud that can be scaled nicely. This is the starting point. You can do it on shared hosting, you can do it on some VPS, but that's for the short term. Now, hosting for Magento is not that expensive to get something dedicated and be able to scale nicely, so I would consider these two options: a dedicated server or some cloud. The only thing you need to install is what Magento recommends, i.e. PHP, MySQL, Redis and some open-source. This is also relatively simple, well, depending on who you are, but you can even handle it with the help of some chat GPT. When we have the server configured with the systems in the right versions, the next steps are very simple, because we go to Adobe Commerce. We will probably put a link in the description. We create an account there, generate keys. With the help of these keys, we download, using a composer, with one command, the Magento code from the latest version. Then, using Magento commands, there are I think three or four commands that we paste into the console, the store is installed. And during installation, this store completes its configuration with all the accesses to the necessary systems. And that's about it. We already have a ready-made Magento, which needs to be configured. Well, there is a little bit of fun here, but we have Magento itself, and then in fact a layman, a non-technical person, with the help of the documentation, can slowly configure it. Whether they do it well or not, well, that's also a matter of debate, because the system is large, it can be configured in many ways and not all of them are recommended. Michał Bzowy: In addition to that, of course, a domain, an SSL certificate. Businessmen are listening to us, and I think they are already terrified after the first two sentences. So this is my second question, because as we just talked about these platforms that exist, let's say, out-of-the-box, provided by, for example, Shoper or PrestaShop, well, there in fact, when I create an account in Shoper, I click and it works. Right? Here there is a little more fun. So from your experience, what is a better implementation process? Is it a self-implementation, as we hear, there are a few steps and when I listen, I already have some dockers opening on the side, which need to be set up, a composer needs to be installed. It's not that, you have to do a little bit of technical tinkering in the background. Or is it better in the case of Magento, because I know that each platform has its own specificity, but in the case of Magento, is it better to use a company like yours, an expert company, that will do it the right way and save us even the implementation costs at the very beginning? Apart from the fact that often with these platforms, what I have encountered is that when you install it, it works, but when you start tinkering with something, at some point it may stop working, and then to undo it, it is best to start from scratch. So these platforms, and these ready-made frameworks have such a specification that you can often get into such a dead end, that when I install it, it works, when I start customizing something, everything starts to shake at its foundations and then it is a problem to put it back. Radosław Toczek: If someone is wondering, having a real business, offline sales, and is wondering whether I will set it up myself, or is it better to hire a company, a light should already go on that Magento is probably not for me. Because there is a little bit of fun there and I would not base my business, which operates somewhere offline, on Magento without technical knowledge. Yes, it can be done, but I definitely do not recommend it. It's better to invest in some freelancer who can also handle it, or in a company like ours, which will do everything from A to Z and also suggest what can be done to make it better. So even technical people, even people who have some technical background, for example, were once a devops or a programmer, it's also probably better for them to leave it to more experienced people. Because for example, we introduce every developer who comes to us through an onboarding, where he sets up Magento from A to Z and has to learn how it works, what it connects to. And we see that even experienced people who only know PHP sometimes have some minor problems. Yes, they have minor problems with installation. With a little help, they are able to set up Magento, but if someone doesn't have the support of a team, they can't ask, then problems and frustrations arise. It can take a few days for someone to decide: "It's good that someone else did it". Michał Bzowy: Yes, that is, from experience we know that up to a certain point we maintained the module in our Przelewy24 internally, but at some point we said pass, that this knowledge, this know-how, regarding a specific platform is already so specific, these platforms are so extensive, that this expert knowledge is useful. And it is better to outsource such a module, even a module that we have in-house, so that this module is well done, and we do not encounter any problems in the future. Radosław Toczek: Especially since you can do something and you can do it in such a way that it works and later it is difficult to maintain, and you can do it in accordance with the standards, and then every Magento upgrade does not cause problems. Michał Bzowy: That is, an upgrade is a separate topic altogether, because maintaining this platform, installing it, is one thing, but as we talked about hosting in various companies, these companies often have a life cycle of a specific technology. And for example, if PHP is in version 8, and then PHP 7 is already end-of-life, or MySQL is end-of-life, in addition to that, Magento has to keep up with these updates, i.e. both the system and these various modules that we will install for this system, they must have such a dynamic life cycle so that they are updated regularly. Because if we are left with a platform that is not updated, well, after two years, well, I think two years is the maximum, it will have to be ploughed over and a new one will have to be set up. So it is also important to choose the right components. Just a quick digression, because Magento is also a specific platform when it comes to the community, as we mentioned at the beginning about the blog you run, Magento also organizes various events, there are meetups, there are Magento Meets. I also took part in one in Poznań recently, it used to be organized locally, but it is organized throughout Poland. So there is a very large community there. You can find a lot of material on the internet, so when it comes to such support, Magento is a very active community. Radosław Toczek: Yes, and Magento, due to the fact that it is open source, is also an important aspect, the client owns the store's code, which is not obvious in SaaS. And because of what you just said, there are a lot of developers, there are a lot of software houses that deal with Magento development and there is no problem finding someone if we don't get along with someone we are currently working with. So this is also a plus. Sometimes also a minus, because you can go from the frying pan into the fire. But it's better to have a choice, yes, definitely. Michał Bzowy: Okay, so we've talked a bit about the platform itself, but the platform is not everything. The biggest advantage of Magento is something called the Marketplace, right? That is, this marketplace, where various add-ons are available. I don't know, now I think it's already in the thousands of these add-ons that can be downloaded there, and this is something that is really the power of this platform. Because in addition to the fact that we will set up a store with this simple implementation process that you described, we still don't have couriers, we don't have payments, we don't have opinions, we don't have recommendations, we don't have a lot of things. But here the marketplace comes to the rescue, where we can choose various add-ons at will. And now, maybe if you could, using the example of our Przelewy24 module, tell us how such a marketplace works and how to install such a module? What does the use of such a module look like in practice, if we wanted to extend the functionality of our store and provide greater value for our customers? Radosław Toczek: Yes, it's similar to installing a module, it's similar to installing Magento, with the difference that we have to go through the purchasing process on this marketplace. Michał Bzowy: It is available... I, sorry, but I haven't been in the middle of Magento for a long time. Is it available inside Magento, i.e. I log into the administration panel, or do I go outside? Radosław Toczek: You have to go to a separate page, I never remember the name. I am always redirected from Magento. The Marketplace is very simple, like buying an ebook. There are free modules, there are paid modules. All you have to do is choose the right Magento version and buy the module. It appears on our account. Under the module there is text that needs to be copied, i.e. installation again with composer and running a few magento commands to install the module. And that's it. We then move on to the configuration. So that's all. Michał Bzowy: But maybe a few words about the configuration, because to launch any external module, you need to have some relationship with this provider, right? That is, for example, using the example of Przelewy24. The installation itself is only a part, because then, I understand, in the panel, when I have the module installed, it will ask me for access data to an external system, for example Przelewy or suppliers, or some courier, or I don't know, InPost or some other external suppliers? So in the meantime, you will also have to take care of these relationships, i.e. signing an agreement, obtaining a login and password, in fact, or an API key? In some cases, how does that work? And only then, after configuration, do I get access to the full functionality of this module? Radosław Toczek: Exactly. Sometimes you can set up a free account, some test account, and check if the module works, but usually, when it comes to external service providers, you have to sign an agreement and then we get it. Michał Bzowy: Okay, and how to choose the valuable ones from this multitude of different modules on the marketplace, because in a moment I will ask you a question about the most popular plugins? But before we choose this plugin, we certainly have a lot of different plugins there, and how do you know which ones are good, trusted, good? Will the marketplace verify the plugins that are uploaded at the outset, or is it an open platform where anyone can add their own plugin? Radosław Toczek: It verifies, but at a very basic level. Whether there are standards or not. Well, it verifies such basic things, it does not verify business logic, which is the most important thing when it comes to more complicated modules. Because if we are talking about some modules for sending emails via SMTP, then that is relatively simple. If we are talking about modules that are already developed for B2B, then this logic can mess things up the most, and to choose a module that will most likely work correctly, because unfortunately there are also those that may not work according to the description, it is worth relying on opinions, for example, it is worth using modules from Magento partners, i.e. companies that, for example, create only modules for Magento and specialize in this. Then there is a much greater probability that what we get will work as the documentation says, and it is also easier to get support later on if it comes to some fixes. So, from a technical point of view, it is best to check the code, but that is not possible. I mean, usually all companies have some time, whether a month or two weeks, to check and then there is a money back, so we are not risking anything here, but you also have to be careful about this, because installing and uninstalling a module, these are, it's not like on Windows where you just delete something, something always remains, something always remains in the database. When someone tests a lot, then there is a problem that the database becomes such a small trash can and later you don't know what is for what. Michał Bzowy: Well, that is... I mean, we also send that it's the same as any other App Store, right, that is, every store with applications. You have to be careful, yes, and not click on what blindly and install as much as you can. Fortunately, there is this technological barrier here, that you still have to do something in the back, that it's not like we install something on our phone, that we just click twice and we have it installed. You have to do a little more here, but you still have to be aware and not take all possible plugins just because it has a nice description or nice pictures. If the provider is unknown, or as you say, the ranking, or the ratings are low, it is better not to risk it. Well, let's remember that this is our business and this is our money, our reputation as a seller. Okay, let's get into some of the more technical aspects. If we started talking about the module for Przelewy24, it has a quite extensive functionality when it comes to the payment part. We have Blik there, well, the most popular payment method in Poland, we have payment cards, both one-time and in a recurring model, we also have Apple Pay, Google Pay. There are a lot of functionalities, we also have additional services, such as PayByLink and retirement funds, the multitude is great. How to embed it in the store and how to use it best so that it is as useful and friendly to use for the customer as possible, i.e., in other words, how to convert this wide offer into conversion, so that it translates into better and more efficient sales? Radosław Toczek: The module after installation, yes, out of the box, gives the possibility, of course after signing all the agreements, gives the possibility to configure payments in the same way that the largest stores or marketplaces have these payments, i.e. as you said, there is Blik, there are instant transfers, there are installments, there is Apple Pay, there is Google Pay, so what to choose? How to configure it? The module gives a lot of configuration options. You can turn everything on and let people choose, you can also promote some methods. When it comes to installments, for example, you can enable and show information already on the product card. Prefer some payment methods, as you mentioned, the most popular now is Blik, you can pull it to the very top during checkout and then customers don't have to look for it somewhere and click even further. So I would mainly look for some such configuration options here, so that it is optimal. What is optimal? There is no one golden mean. Well, because some people will prefer installments, because they have some more expensive products and sell them, and some people will prefer Blik, because it's easy and you can make such impulse purchases very quickly then. Yes, if we already have a customer who has created an account, placed an order, saved the card, well, that's already something. Maybe so, maybe speed it up, because we can also enable him to use his preferred method of paying with a card or Apple Pay or Google Pay, and then one click and he can already, when he goes to choose a payment method, one click and he actually has it. He can place an order, yes, I mean. Michał Bzowy: It is also worth emphasizing that with this payment module, it is not such a module that opens the entry to an external payment gateway for us. Here we get everything in a package that is embedded on the site, so we keep the customer in our ecosystem as the store owner, he stays with us. We can arrange these payment methods in different ways, but it all happens inside the store. The client is not transferred outside, let's say, for example, to the bank, to go out to the bank to make a transfer and return back, he returned to the store, and this also limits the number of steps in this whole payment process. Well, this translates into UX and the entire overall reception, exactly. Radosław Toczek: If you can also configure this module the other way, if someone decides that it is more, I mean it is better for the client to configure and click on Blik or an instant transfer on your side, this is also such an option, so here we have something that we prefer. Michał Bzowy: You also mentioned installments and this is also a very interesting example. This is a product that we have been promoting heavily recently. We have also rebuilt the entire engine for the installment system and this form of financing in general. Interestingly, after the proper implementation of installments, because these installments are a specific product, just like payments, or installments, they must be presented on the product card, because if they are presented at the checkout, it is a little too late. The customer, especially for high-value products, should see these installments there, see the installment calculator. However, with a good implementation, placing good installments in this place can increase sales conversion by up to 45%. We have this on the example of one of our clients and also an interesting fact that customers who saw this offer of this installment system made purchases worth over 70% more than comparable purchases made using other methods. So these installments are often underestimated. They appear somewhere in the back at the end of the checkout as one of the options, but it is worth in these places... and this is actually... yesterday I read an article about the fact that some products that were once not thought about at all to be purchased on installments, for example festival tickets, are now sold in installment form, because the prices are such that the organizers offer the sale of tickets in installment form, so here we recommend analyzing the use of installments, because you can really benefit a lot from it and it is a product that brings great conversion and increases the value of the basket. Radosław Toczek: In addition to the product page, you can show it anywhere, where we show, where we show products, yes. It is important that the product price is displayed, then you can also show this widget with installments and see for yourself. Michał Bzowy: An installment widget is something that you probably see when you shop, it's a button that you can use to simulate the monthly payment amount depending on the breakdown of this in installments, from the initial payment. And this is also very important, because the customer can see for himself what it will look like and make the right decision. If we went into practice now, you mentioned Diet od Brokuła, this is probably one of the recent implementations you have done. We have already talked before the show that this is such a good implementation that you will soon be improving it, but I suspect you will probably say why there is a need for it. I suspect it is on the principle that the appetite grows with eating, so it fits perfectly with broccoli. But if you could tell us where, how the implementation of Magento for Diet od Brokuła brought business value, what were the key elements, maybe also the key problems you encountered during the implementation, but I am also more interested in what value was transferred along with this implementation for this company? Radosław Toczek: The implementation is already a few years old, but the store is constantly being developed and there is always something to do. The transition from a dedicated system to Magento was forced by the fact that the previous system could no longer handle it. First of all, it was slow, secondly, many things had to be clicked manually, almost nothing happened automatically there, so the back-office could no longer handle it and we had to switch to something else. The decision was made to use Magento because that part of the sales was gone. The only thing that had to be added from this sales part was what is Polish, i.e. Polish invoices, corrections, and the rest we could focus on the business logic that the client cared about most and on speeding things up. The biggest challenge was to maintain continuity, because, as you know, a hungry Pole is a bad Pole. A break, even for one day in deliveries for several thousand people, would result in Diet od Brokuła being flooded with some, well, unfavorable, to put it mildly, comments, and this was such a major challenge, and we managed to do it. The only downtime was for the database import. And another such business gain for the client was automation and after switching to Magento, the client could in fact process 100% more orders. Yes, yes, yes, I can say that in short. Michał Bzowy: Well, that's a fantastic business result when it comes to implementation. And why would you, if you could, I don't know, maybe there are some secrets, you're preparing something cool, but maybe you could reveal a secret, why are you already approaching a modification? Radosław Toczek: Yes, well, the competition is not sleeping, diet catering in Poland, especially in Poland, is very popular. There are a few big players on the market and you have to constantly create new functionalities, and this is exactly what Magento is ideal for, because we are not limited by any system architecture. And well, we are also constantly working, by writing these articles that I mentioned at the beginning, it was worth organizing this knowledge to be able to use it later, in such a, maybe not a rebranding, because that's a lot to say, but with minor improvements, because in Brokuła in addition to Magento we also have an application, everything has to be connected, it has to be consistent, so here we are working on, on, on, well, interesting UX solutions that, I think, will be unique when it comes to diet catering. Unfortunately, I can't say more, but in, I think, a few months there will be a cool premiere. Michał Bzowy: Super, super, good. We are slowly coming to an end, so I will allow myself to summarize our conversation today. First of all, we learned what Magento is. Magento is a system that gives great possibilities, but also gives specific requirements, so we must take this into account when planning an implementation, that it will not be a very simple implementation project. Secondly, Magento offers huge possibilities when it comes to the Marketplace and additional modules, yes, this is a significant advantage. These are marketplaces built over the years, where we can download everything we need. Both payments, suppliers, all of this is served on a platter and we can integrate it in a certain way. However, we must remember, we must remember that this integration is so complex in the case of Magento that it is worth using a supporting company, such as Clawrock, which Radek represents here, which will help us to do it well, so that at the very beginning we do not expose ourselves to costly mistakes. And when it comes to payments, in such stores, having a good, certified module for handling payments, we are sure that, one, these payments will be secure, two, these payments will be handled well. Payments are not only about accepting payments, but also about a sales project, i.e. handling returns, viewing transaction history, generating reports. All of this is already in Magento, you don't have to go anywhere to use these additional functionalities. So Magento, by all means, rather with the help of professionals. And you can really achieve a lot from it, not only in standard e-commerce, but also in e-commerce that is a little more out of the box, such as those with broccoli, where we get subscription mods, yes, I mean pseudo subscription mods, yes, because we buy something that will be with us for many days, but we also managed to set up such models on Magento. Good, to the point, that's exactly what we wanted. Thank you very much for being our guest. I also thank all the viewers and listeners, I hope the episode was interesting for you. We invite you to watch the PrzeCommerce channel, we will continue to publish and promote various materials related to e-commerce sales optimization. In the next episodes, you will also see Radek, where we will talk about store optimization from the UX side, here also, what I said earlier, Radek has a lot of experience, so subscribe to the channel. Watch us, be interested in what we will show next. Thank you and see you, thanks.
