Michał Hull, CEO of Przelewy24, gave an interview to Rzeczpospolita, in which he summarized the key trends and challenges currently facing the Polish digital payments market. Our CEO spoke about what makes Poland one of the most innovative markets in Europe, and how the Nexi Group and Przelewy24 are responding to evolving consumer expectations.

Innovations Driving E-commerce

Michał Hull emphasizes that success in e-commerce is based on three pillars: security, a wide range of services, and tailoring payment methods to users’ needs. Poles are accustomed to convenience: Blik and fast transfers have become the market standard.

What is growing the fastest?

  • Digital wallets: Already 30% of consumers pay for online shopping using their phone or smartwatch, valuing speed and simplicity.
  • Buy Now, Pay Later (BNPL): Identified as a huge opportunity for e-commerce. BNPL not only gives consumers more flexibility in managing their budget, but more importantly, it significantly contributes to a higher shopping cart value and more frequent transactions for merchants.

Technology Serving Security

The interview addressed the crucial role of security. Przelewy24 focuses on solutions that are effective yet do not burden the customer. Noteworthy implementations include:

  • Card tokenization, which protects data by preventing it from being stored.
  • Multi-factor authentication, including behavioral analytics.
  • AI algorithms that identify and block fraud attempts in real time.

The Future is Omnichannel

The most important trend set to dominate the coming years is the blurring of the line between the online and offline worlds.

“Poles are increasingly talking about combining online and offline shopping – over half of consumers want to return goods purchased online in a physical store.”

As part of the Nexi Group, which also includes Polskie ePłatności, Przelewy24 is focused on building a comprehensive omnichannel offering. Our ambition is to provide entrepreneurs with solutions that integrate all sales channels into a single, coherent, and customer-friendly journey.

We encourage you to read the full interview to learn more about strategic cooperation with banks and fintechs, as well as about Przelewy24’s mission in shaping payment standards in Europe.

The full interview is available on the Rzeczpospolita website:

➡️ https://www.rp.pl/projekty-specjalne/art43074781-bezpieczenstwo-innowacje-i-lokalne-dopasowanie