We would like to announce the premiere of a new podcast episode, which is a must-listen for every modern salesperson.

This time, we dive into Omnichannel – a key strategy for gaining a competitive edge, especially after an intense sales season.

How to Connect E-commerce with Brick-and-Mortar Stores and Boost Sales?

Michał Bzowy (VP and CIO at Przelewy24) talks with Tomasz Zagrajek (Director, Business Development, Digital & Acceptance at Mastercard) about how to effectively unify customer experience between the online world and physical stores. The question is not whether to sell online or in-store, but how to effectively merge these two worlds.

What will you learn from the podcast?

  • You’ll learn why consistency in pricing, inventory levels, and customer experience is key to gaining a market advantage.
  • Experts explain how to use data from both channels (offline and online) to personalize offers and increase upselling.
  • You’ll discover how to provide customers with the ability to pay the way they prefer, and how to prepare technologically for future sales peaks.
  • You’ll learn about trends, including the role of Artificial Intelligence (E-commerce Agent), that are here to stay in the world of commerce.
  • You’ll understand why sales don’t end on December 24 and how to turn logistical challenges (such as the returns season in January/February) into new sales opportunities.

Table of Contents

  1. [00:00] Is Black Friday always a nightmare, or rather an opportunity to test your Omnichannel strategy?
  2. [02:35] How to avoid the most common mistake of having different prices and inventory levels online and offline?
  3. [05:17] Why can’t a customer pick up in the pharmacy a product they see on the shelf, even though they ordered it online?
  4. [07:27] How to reconcile sales goals between the e-commerce department and physical stores so they don’t cannibalize each other?
  5. [11:10] How do data from physical payments help predict online customer behavior?
  6. [15:14] What are the biggest technological challenges ahead of sales peaks (beyond payment methods)?
  7. [19:36] What should you do once the sales peak is over and you start preparing for the next one?
  8. [20:42] What trends, including Artificial Intelligence (e-commerce agent), are here to stay in the world of commerce?
  9. [22:32] Why does sales not end on December 24, and how can you turn the returns season (January/February) into an opportunity?
  10. [25:52] Will Omnichannel disappear in a few years because commerce will be fully unified (Unified Commerce)?

Watch the podcast on our YouTube channel.

If you want to sell smarter, better, and with a competitive edge, subscribe to the Przelewy24_Official channel. Leave a comment with your challenges related to Omnichannel and topics we should cover in future episodes.