It’s no secret that the holiday season is a time of increased shopping, larger carts, and time pressure. This applies not only to customers but also to sellers. A well-designed wishlist and mobile payments help organize shopping, control budgets, and close transactions faster. In this article, we explain how combining these features can realistically support conversion in e-commerce and meet consumers' December needs.
Table of Contents
- Wishlist – what is it and why does it gain importance in December?
- Notifications and promotions – how does the wishlist support sales?
- Mobile payments as a natural conclusion of wishlist shopping
- From features to market: wishlist and payments in the e-commerce landscape
- Wishlist – what is it and why does it gain importance in December?
- FAQ – wishlist – most common seller questions
- Wishlist – a few final thoughts
Wishlist – what is it and why does it gain importance in December?
If you run an online store, you know that December is a time of increased planning. Customers don’t impulsively buy just one product. Instead, they create gift lists, compare prices, and return to saved suggestions. This is where the wishlist comes in. For the buyer, it's a virtual shopping list; for you – a tool to retain attention and shorten the path to purchase.
And from a practical point of view – what does a wishlist mean in B2B e-commerce?
It’s a feature that allows users to save products “for later,” often without adding them to the cart. During the holiday season, the wishlist becomes a decision-making hub – the customer returns to it after payday, during a promotion, or when they want to quickly finalize a purchase.
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Notifications and promotions – how does the wishlist support sales?
The key advantage of the wishlist from a seller’s perspective is the ability to communicate with the customer. Notifications about price drops, product availability, or ending promotions are especially effective in December, when customers are under time pressure. According to e-commerce industry reports, consumers are more likely to complete a purchase when they feel it's “the right moment.”
For the seller, the wishlist offers a tangible benefit – products saved to the wishlist have already been “considered.” The last step – payment – just needs to be made easy. This is where mobile payments come into play, eliminating unnecessary barriers, such as BLIK.
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Mobile payments as a natural conclusion of wishlist shopping
December shopping is increasingly happening on smartphones. It happens during work breaks, on the bus ride home, or in the evening on the couch. That means it needs to be fast, convenient, and intuitive. If a customer clicks a product from their wishlist and encounters a complicated payment process, the risk of cart abandonment rises. Mobile payments minimize this moment.
Integrating solutions like Apple Pay or Google Pay allows the customer to pay for their purchase in a single click.
This is especially important when the purchase is an impulse triggered by a wishlist promotion.
Why Apple Pay and Google Pay work better than ever in December
Mobile payments respond to three key needs of the holiday shopper: speed, convenience, and security. Data from e-commerce reports show that Polish consumers are increasingly choosing methods that don’t require additional authorization. That’s why they prefer:
- no need to enter card details,
- biometric payment authorization,
- fully optimized payment process for mobile devices.
For you as a merchant, implementing such solutions means a higher transaction completion rate. Especially when combined with a wishlist that has already “warmed up” the buyer’s intent.
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From features to market: wishlist and payments in the e-commerce landscape
The report “E-commerce in Poland 2024” and the omni-commerce analysis clearly show that customers expect a consistent shopping experience. The wishlist organizes purchase decisions, and mobile payments close them without friction. In December, this combination is especially valuable because it reduces shopping chaos and helps keep spending under control.
For sellers, the wishlist is also an analytical tool. Products most frequently added to wishlists can be the basis for promotional campaigns, while analyzing the timing of payments makes it possible to better tailor the methods offered at checkout, especially on mobile.
FAQ – wishlist – most common seller questions
Does the wishlist realistically impact conversion in December?
Absolutely. A wishlist can positively affect conversion, especially when combined with notifications and a streamlined payment process. Customers return to products they’ve already selected and complete purchases faster.
Which mobile payments are worth implementing in an online store?
Apple Pay and Google Pay are now the standard in mobile commerce and strongly support impulse and holiday purchases.
Does a wishlist make sense in a B2B model?
Yes, a wishlist makes it easier to plan recurring purchases, compare offers, and place quick orders during subsequent logins.
Wishlist – a few final thoughts
The holiday wishlist and mobile payments are not accessories but tangible sales tools. They help customers plan their spending and help sellers increase conversions during the busiest time of the year. If you want to tap into the potential of December shopping, combine the wishlist function with modern payment options from Przelewy24 and simplify the journey from inspiration to payment.
Sources
- Report “E-commerce in Poland 2024 – key trends and development perspectives”, Przelewy24
- https://www.przelewy24.pl/aktualnosci/raport-e-commerce-w-polsce-2024-kluczowe-trendy-i-perspektywy-rozwoju , accessed 18.12.2025
- Omni-commerce 2024: How Poles shop, Przelewy24
- https://eizba.pl/polacy-na-e-zakupach-przynajmniej-raz-w-tygodniu/ , accessed 18.12.2025
- E-book “Profitable e-commerce 2024”, Marketer+
- https://marketerplus.pl/dochodowy-e-commerce-2024-bezplatny-e-book/ , accessed 18.12.2025
