New Features for Online Stores

The Shoper platform has introduced new interfaces that make it easier for customers to offer installment payments through Przelewy24. This allows sellers to easily promote installments and increase sales, especially for more expensive products.

What's New?

  • Installment Promotion Banner on the Product Page: You can enable a banner that encourages customers to use installment payments. After clicking the banner, the customer will see an installment calculator widget, allowing them to immediately see the installment amount and purchase conditions.
  • Installment Promotion in the Shopping Cart: A dedicated interface allows you to promote Przelewy24 installments as the preferred payment method directly in the shopping cart.

Benefits for Sellers:

  • Increased Shopping Cart Value: Customers using installments often opt for more expensive products.
  • Higher Conversion Rate: Visibility of the installment option on the product page increases conversion by up to 45%.
  • Reaching a Wider Customer Base: In the mobile phone industry, over 50% of goods are sold in installments.
  • Simple and Fast Integration: The new interfaces make it easy to implement Przelewy24 installments in a Shoper store.

Why Promote Installments in an E-store?

Offering customers the option to purchase in installments is a solution that benefits both buyers and sellers. Why should you consider introducing installments to your e-store? Here are a few data-backed arguments:

Increasing Shopping Cart Value

  • Customers are more likely to choose expensive products: The average installment loan value is about 3,500 PLN, while the average e-commerce shopping cart is only 200-240 PLN. This shows that customers who choose to buy in installments are willing to spend more.
  • Low monthly installments encourage additional purchases: Customers often focus on the monthly installment amount, not the total amount to be repaid. A low installment can encourage them to buy additional products or choose a more expensive variant, increasing the cart value by up to 70%.

Building Customer Loyalty

  • Installment customers return: 70-80% of consumers who have used installment purchases once are happy to choose this payment method again. This demonstrates positive shopping experiences and builds store loyalty.

Where to Inform About Installments?

To fully leverage the potential of installment sales, information about the option to buy in installments should be visible as early as the product browsing stage.

  • Product Page: Placing installment information directly with the product, such as next to the price or the "Add to Cart" button, can significantly increase conversion.
  • Banners and Graphics: It is worth using banners and graphics promoting installments, such as on the store's homepage or in product categories.

Remember that the customer makes the decision to buy in installments on the product page. The earlier you inform them about it, the more likely they are to make a purchase and choose a more expensive product.

Want to Learn More?

Visit: https://www.shoper.pl/systemy-platnosci/raty-przelewy24

Summary:

The new features in Shoper make it easier for sellers to offer Przelewy24 installments and leverage the potential of installment sales. It is worth using them to increase sales, reach a wider customer base, and offer them a convenient payment method.