Online shopping has become an integral part of our lives. With the growing popularity of e-commerce, consumer expectations for speed, convenience, and payment security are also increasing. Meeting these expectations, Przelewy24, in collaboration with Visa, has introduced an innovative service – Visa Click to Pay.

What is Visa Click to Pay?

Visa Click to Pay is a modern online card payment method that brings the convenience of contactless payments to the digital world. With it, customers of banks offering this service can pay in online stores without having to enter card details every time. It's an industry standard that simplifies the purchasing process for both consumers and merchants.

Why is it worth it?

  • Even faster and more convenient: No more cumbersome form filling! Visa Click to Pay enables instant transactions.
  • More secure: Additional security measures protect your data and ensure smooth, secure purchases.
  • Increased store competitiveness: According to Visa estimates, by adding Visa Click to Pay to the payment gateway, an online store operating in Europe can increase its potential revenue by up to 30%. [1].
  • Reduced risk of cart abandonment: The simplified payment process minimizes the risk of customers abandoning their purchase.

“Online shopping should be as simple and convenient as contactless payments in physical stores, and Visa Click to Pay helps achieve this. By simplifying the payment process and striving to reduce the number of steps required to complete a card transaction, this solution aims to make online payment as efficient as in-store payment. Additionally, Visa Click to Pay uses additional security measures to enable a more reliable and seamless online shopping experience. We are pleased to offer Visa Click to Pay because both consumers and businesses expect simpler and more intuitive solutions that help them manage payments more efficiently,” said Jacek Kinecki, CEO of Przelewy24.

How does it work?

Visa Click to Pay works independently of the device, meaning you can use it on both your computer and smartphone. To use it, your card must be added to the service, and the online store must offer card payments with Visa Click to Pay.

“In today’s rapidly evolving world, customers expect to shop online quickly and conveniently. Visa Click to Pay technology works independently of the device and enables a better payment experience during online checkout. This can reduce the number of abandoned shopping carts and help stores increase their sales conversion rate. This solution simplifies the payment process, eliminating the need for time-consuming form filling and aims to bring the convenience of contactless payments in physical stores to the digital space. Additionally, the additional security measures translate into smoother payment experiences, tailored to our customers' needs,” said Dorota Bachman, Marketing and Promotion Director at Przelewy24.

Visa Click to Pay is simpler and more secure online card payments. The use of tokenization makes online shopping more convenient for consumers in many countries around the world. According to VisaNet data from Europe, Visa Click to Pay can enable sales to increase by up to 4%, which, in the case of small and medium-sized e-commerce companies in the UK and the European Union, can translate into 51 billion euros more in revenue annually. Stores and companies that offer a variety of payment methods will remain competitive in an increasingly digital market. By providing consumers with more convenient, secure, and efficient payments, businesses of all sizes can use these solutions to keep up with customer needs and changes in the payment sector – said Dorota Marciniak, Director of Acceptance Development Team in Poland at Visa.

The future of online payments

The introduction of Visa Click to Pay is another step towards simplifying and securing online payments. In Poland, where online shopping is becoming increasingly popular [2], such innovations are particularly important. Przelewy24, as one of the leaders in the online payment market, focuses on modern solutions that meet the expectations of both consumers and entrepreneurs.

Summary

Visa Click to Pay is a revolution in online payments that benefits both customers and online stores. Thanks to simplicity, speed, and security, online shopping becomes even more enjoyable. Check if your bank and favorite online stores already offer this service and see for yourself!

Sources:

  • [1] Economic analyses and forecasts prepared by Morning Consult on behalf of Visa in May and June 2024.
  • [2] International study “Attitudes toward payment methods” conducted on behalf of EVO Payments International by the ARC Market and Opinion Research Institute in March 2022.