We invite you to read a new report by the Chamber of Digital Economy 'Mr. & Mrs. e-Commerce' on consumer behaviour on the Internet, by gender and age. Przelewy24 is its contents partner.
- The results of the survey conducted by the Mobile Institute for the Chamber of Digital Economy show that significant differences between genders in terms of shopping behaviour in e-commerce exist only in stereotypes. In fact, when shopping online, women and men have very similar preferences and make similar decisions – says Magdalena Grablewska, Marketing Manager at Przelewy24.
The report includes interesting data on, among other things, the frequency of online purchases, the devices used or the favorite payment methods of women and men. One interesting finding is that both groups are equally eager to try out new payment methods, such as deferred payments.
Read more in the report 'Mr. & Mrs. e-Commerce" (available in Polish only).
