The Przelewy24 team present at the 7th Retail Challenge Poland Forum 2026 – one of the most important B2B events for the modern retail sector in Poland. It is a great opportunity for us to share knowledge and discuss the trends shaping the future of the industry.

Our Agenda

Our agenda for the second day of the forum, 25.09.2025, is full of inspiring talks where our experts will share valuable insights:

10:00 – Join us for a discussion panel with Michał Hull, CEO of Przelewy24. The topic: "What will influence gaining a competitive advantage in the retail market in 2026?". This is a unique opportunity to hear expert opinions on key strategies that will help companies stand out from the competition.

11:15 – Dorota Bachman, Marketing and Promotions Director at Przelewy24, will host a Firechat with Paweł Kapłon, CEO of TATUUM. Their conversation titled "Fashion – Myths, misses, and the truth about what really matters to be most effective in the market" will provide concrete insights into what is truly important in the fashion industry to achieve maximum efficiency.

We invite everyone to join the conversations on the future of retail. You’ll find our team on-site, including:

  • Michał Hull
  • Dr. Dorota Bachman
  • Katarzyna Sikorska
  • Radosław Łach
  • Natalia Wieczorek
  • Monika Owczarek
  • Jolanta Lizak
  • Karolina Niklas

as well as representatives from the Polskie ePłatności team.

See you at Retail Challenge 2026

Retail Challenge Poland 2026: How Can SMEs Use Industry Events to Develop Their E-Commerce?

Industry events like Retail Challenge Poland not only offer inspiring speeches and networking opportunities, but also practical tools and strategies that online sellers can implement in their businesses. The Retail Leaders Forum is a unique opportunity to accelerate digital transformation, discover innovations, and build a solid position in the retail sector.

What is Retail Challenge Poland?

Retail Challenge Poland is one of the most important B2B events in Poland focused on modern trade. It brings together retail market leaders, managing directors, procurement managers, e-commerce operators, logistics and marketing professionals, and technology providers supporting next-gen retail.

The main goal of the forum is to exchange practical experiences and present best practices in both online and offline commerce. It’s a space for building industry connections, gaining inspiration, and acquiring hands-on knowledge on current and future challenges in the retail sector.

Main Topics of Retail Challenge Poland 2026

Based on the event program, Retail Challenge Poland 2026 will cover the most relevant areas impacting modern commerce:

1. Digital transformation in retail

How to accelerate the digitization of sales processes in B2C and B2B models? Which solutions improve efficiency?

2. Omnichannel as the standard model of commerce

Integrating sales channels – physical, online, mobile, and marketplace – is now the norm. Learn how to implement it.

3. Modern payment systems and fintech

The growing role of methods like pay-by-link, BLIK, e-wallets, and deferred payments as key drivers for increased sales and ROI.

4. Cybersecurity in e-commerce

Protecting consumer data and implementing fraud prevention systems – a necessity and a competitive advantage.

5. Personalization of customer experience

How to create personalized shopping experiences using data, AI, and automation?

Retail Challenge Poland is a forum that empowers SMEs to elevate their sales management and e-commerce strategies through connection with retail leaders, access to innovation, and participation in debates shaping the future of the industry. Applying the knowledge gained can significantly improve the financial performance and competitiveness of your e-business.