A double-digit discount works fast, but does it really build a lasting customer relationship? How can you elevate the shopper experience and reward loyalty without eroding your own profit margins?
At Retail Challenge 2026, we spoke with retail and e-commerce experts about finding the sweet spot between customer loyalty and bottom-line performance from smart point-based programs to thoughtful touches along the buyer journey.
Discover ways to retain customers without giving out discounts from our interview experts:
Agnieszka Gralewska - Head of Strategic Accounts and Growth, GetResponse
Rafał Chrapkowicz - CEO, Pako Lorente Sp. z o.o.
Łukasz Turczyński - Chief Commercial Officer, Polskie ePłatności & Przelewy24
Tomasz Stec - Managing Partner, Simon-Kucher & Partners
Dorota Bachman - Go-to-Market, Brand & Communication Director, Przelewy24 & Polskie ePłatności
Click below to watch and see how to put margin defense into practice
