A wide-spread TV campaign for the new payment method P24NOW, launched by Przelewy24 in cooperation with Santander Consumer Bank, begins.
The commercial will be broadcast on TVN, Polsat and selected thematic channels from April 19. The Krakow-based agency OldBoys&FreshMilk is responsible for the creative concept and implementation of the "P24NOW – Family Stories" campaign. The media were planned by the OneHOUSE Media House. The Muchas Gracias Production House was responsible for the production of the commercials.
- The P24NOW campaign is the first large TV campaign of Przelewy24. Online payments are becoming increasingly popular among various groups of customers, so we decided to combine digital and traditional media channels. The commercial promoting P24NOW will be broadcast on selected TV stations for three weeks, until May 9 – says Magdalena Grablewska, Marketing Manager of Przelewy24.
In the TV commercial "P24NOW – Family Stories", viewers will see one of five short stories presenting everyday situations in the lives of Ola and Tomek. The constant availability of funds in the virtual wallet allows them to take advantage of bargains and provides security in the event of unforeseen expenses.
- In our stories, we want to show how easy and safe it is to make purchases using P24NOW. It is a generally available "three-in-one" payment method – a renewable limit up to PLN 10,000, payment deferred up to 54 days and favourable instalments. What is important, the customer chooses for himself whether he wants to use the instalments or pay later. Another key feature of the P24NOW limit emphasized in the TV commercial is that it can be used in various stores cooperating with Przelewy24. Customers apply for the limit once and may then choose from a wide range of product categories – says Jacek Kinecki, the CCO of Przelewy24.
The list of stores that currently provide the P24NOW payment method is available here.
We encourage you to watch the other four commercials, available exclusively on the Internet. "Niece" and "Surprise from Grandparents" are now available on YouTube channel.
More information on P24NOW is available on a dedicated website.